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Case Study · Industrial equipment sales

Transformation through strategic consulting

Relying on loans to cover cash flow, with a COO who couldn't delegate. Ten months later: a profitable new venture at a $750k annual pace, and an all-time revenue record.

Client
Chupp Industrial
Industry
Industrial equipment sales
Worked with
Darren, COO
Engagement
10 months
Service
Operations & systems consulting
10 months

Engagement length

7 areas

Operational workstreams rebuilt

6 months

To a profitable new venture

$1M

Next-quarter revenue target

The challenge

Where they started.

When Darren approached All Solutions Consulting, his company was facing a myriad of operational challenges. There was a significant reliance on loans to maintain cash flow, creating a precarious financial situation.

Despite having department heads and managerial staff, Darren was finding it hard to delegate essential tasks, resulting in inefficiencies and possible burnout. The task at hand was to streamline processes, optimize sales strategies, and ensure growth and profitability.

The approach

What we did.

01

Systems strategy optimization

We first delved deep into understanding the existing systems and strategies. This allowed us to identify gaps and areas for improvement.

02

Operational analysis

A detailed analysis of products and their respective turn times from purchase to resale. We pinpointed products that required the most effort and those with the highest rate of issues and returns.

03

Efficiency identification

We laid out the practices that consistently resulted in high efficiency for sales, including a specific pipeline and follow-up strategy, and targeting the top 20% of purchasers for re-engagement.

04

Mentality coaching

Recognizing the importance of mindset in business, Darren and his managerial team underwent coaching sessions. This fostered a culture of growth, resilience, and effective delegation.

05

Operational practices refinement

We looked at everything from keeping certain parts for repair in stock, to which equipment models had the fastest repair time, physical locations for assets, shipping and logistics purchasing, and personal task assignments.

06

Regular team meetings

Alongside their usual meetings we instituted streamlined ones around operational successes and failures, plus marketing and sales KPI meetings, to create more agility around dynamic change.

07

Setting KPIs

For improved accountability and goal tracking, key performance indicators were established across different departments.

Results

What actually changed.

$750k

New venture launched

A new venture was launched which achieved over $750k annual pace within the first six months, turning a profit.

15% above record

All-time high growth

Darren's collective businesses hit an all-time high, with a new all-time average month-over-month gross and a single month 15% above the previous record set two years earlier.

$1M pace

Continued trajectory

The new company continued upward, with targets set to reach a revenue pace of over $1 million within the next quarter — on a fraction of the investment.

I have enjoyed working with Craig for the last 6 months and look forward to a long term professional relationship. Professional, practical consulting that actually helps you reach your goals.

Darren Chupp · CEO, Chupp Industrial & Covermore Shelters

In closing

With the combined efforts of Darren and the strategic insights from All Solutions Consulting, the company not only resolved its inherent operational issues but successfully launched a new profitable venture. The dedication to efficiency, effective delegation, and data-driven decision-making paved the way for unprecedented growth.

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